Škoda Kodiaq Illustration Project
Honeyed Love Campaign
Proud to present the series of illustrations created for the Skoda campaign, commissioned by FCB London.
The project tells the story of a bee on an exciting journey inside the Skoda Kodiaq car, showcasing our ability
to combine narrative and visual art to create a memorable experience.
The story begins with a bee trapped in a car during a family trip, while another bee chases after it.
Inside the car, the bee lands on a comic book belonging to a 7-year-old boy, who helps the bee escape
and reunite with its partner.
Our task was to create a short, pocket-sized comic book for this scene, featuring a special illustration where
the bee lands. Inspired by the name Kodiaq, which refers to the largest brown bear from the Kodiak Archipelago, we created a superhero brown bear named Grizzly, who fights to protect nature.
Client: Škoda
Agency: FCB London
Illustrations: Douglas Rezende
Creative team: Vinicius Gonçalves, Lucas Arantes
Illustrations: Douglas Rezende
Creative team: Vinicius Gonçalves, Lucas Arantes
cover
Classic cover highlighting the hero in a heroic pose.
references: Inspired by the Marvel era of the 50s.
Textures and colors: Textures mimicking reticulated printing, with vibrant and saturated colors.
characters design
comic logo design
scared moment
Crucial panel featuring a close-up of the scared mother, inspired by Roy Lichtenstein.
